Badges
Members are assigned badges and there are levels to them.
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Your badge is shown on your personal member profile page as well as on the poll page discussion boards. Additional option to stick in traffic.
Red

Influencers are assigned the Red badge.
Gold

Three ways to attain the Lifetime Gold Badge:
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Influencer: Makes a nomination.
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Destination: Win a Poll and be Elected as an Award Winning Diamond.
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Spotlight Association Membership.
Blue

Three ways to attain the Lifetime Blue Badge:
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Influencer: Makes a Nomination that Wins a Poll.
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Brilliant Diamond: #1 Poll Winner.
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Be a Featured Spotlight.
Indigo

Only one way to attain the Lifetime Indigo Badge:
Win an Influencer Contest - Super Rare.
Grey

The most boring of all. These are the Citywide Spotlight Administrators.